As sustainability professionals, we’ve been talking for years about how consumers are increasingly influenced by values and sustainability. We search the data for proof points that people would prefer to buy from a more sustainable company. Indeed, even when we find the proof points, we also find a large action gap between what people say and what they do.
We think the action gap is about to get smaller, due to a set of trends and the context of the pandemic.
The pandemic has shaken the mental health and emotional well-being of people everywhere. It also has caused many people to consider more carefully what they value most: family; friends; health — and savings, if possible. As a result, consumers are paying increased attention to companies that treated their customers and employees well during the pandemic …
Read my guest blog on GreenBiz.